Food startup Naughty Nuts GmbH acquired by Smart Organic

Food startup Naughty Nuts GmbH acquired by Smart Organic

Dec 22, 2023Anton Penev

Cologne, Germany June. 20, 2023:


Smart Organic, the leading producer of organic snacking products, announced yesterday the acquisition of the German food startup Naughty Nuts GmbH. The acquisition marks a promising partnership between the two organic producers, opening doors to numerous possibilities and an optimistic outlook for their future together.


“We are excited to join the Smart Organic family and make use of their scale and production capabilities. Moreover, we found that both teams share the same values and work towards the same mission to make clean-label, healthy, and delicious food affordable to an expanding consumer base.” says Lorenz Greiner, co-founder of Naughty Nuts. Both companies focus on sustainability throughout the entire supply chain and share a particular passion for nuts as a superfood, known for their nutrients and exquisite flavors.

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